DANIEL
QUENTIN ZUBER
Cultural Architect | Executive Creative Strategist | Builder of Immersive Brands
![PSX_20210226_140711[7961]_edited_edited_](https://static.wixstatic.com/media/46f96e_7ac64c21b54a4587b508e8f0e102dfb6~mv2.jpg/v1/crop/x_0,y_10,w_409,h_246/fill/w_337,h_203,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PSX_20210226_140711%5B7961%5D_edited_edited_.jpg)
Visionary executive leader blending creative strategy, cultural intelligence, and technological innovation to build immersive brand ecosystems. Proven track record of activating global audiences, launching experiential narratives, and scaling marketing operations for Fortune 500 brands.
Blending strategic insight with authentic, immersive experiences, to create environments that resonate deeply — turning passive consumers into active community members.
01
The Challenge:
A prestigious brand's VIP event series was losing its allure among younger audiences and emerging talent. Traditional marketing efforts were insufficient, and contractual limitations restricted post-event content sharing.
The Strategy:
We shifted focus from post-event recaps to pre-event excitement. By producing dynamic Instagram Live sessions—featuring cooking demonstrations, travel guides, and interactive challenges—we created buzz without infringing on talent agreements.
The Results:
Achieved a 6.5% engagement rate on Instagram Live content, significantly surpassing the industry average of 1.48% for Reels. At the same time, we tripled inbound requests from A-list talent seeking participation.
The Takeaway:
Strategic use of live, authentic content can revitalize events, attract new demographics, and elevate brand status—all without additional production costs.
02
The Challenge:
A national QSR chain aimed to launch a high-impact sweepstakes but faced logistical hurdles with traditional printed game pieces—distribution delays, staff training complexities, and environmental concerns.
The Strategy:
We transitioned the sweepstakes to a WebAR platform, eliminating the need for physical materials. Customers could participate by scanning a QR code in-store, triggering an interactive AR experience directly in their mobile browsers—no app download required.
The Results:
Zero printed materials and shipping delays.
100% operational continuity with no additional staff training.
Significant increase in customer engagement and participation rates.
The Takeaway:
By leveraging WebAR technology, we streamlined the promotional process, reduced environmental impact, and elevated customer engagement—all without disrupting existing operations.
03
The Challenge:
A leading financial institution sought to deepen its engagement with diverse small business communities across the U.S. They needed a program that could resonate across cultures, industries, and experience levels, providing actionable insights to entrepreneurs.
The Strategy:
We developed and led a series of immersive workshops focused on cultural intelligence, brand storytelling, and digital growth strategies. These sessions were designed to be interactive and adaptable, ensuring relevance to a wide range of participants.
The Results:
Conducted workshops in over 10 major U.S. cities, reaching thousands of SMBs.
Achieved a 95% satisfaction rate among participants.
Enhanced the institution's reputation as a supporter of diverse small business communities.
The Takeaway:
Tailored, culturally intelligent workshops can significantly impact small business communities, fostering growth and strengthening brand trust.